BUD LIGHT® CITY OF KEGS GIVEAWAY

OFFICIAL RULES

NO PURCHASE OR PAYMENT OF ANY KIND NECESSARY TO ENTER FOR A CHANCE TO WIN. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING. THE PROMOTION IS OPEN ONLY TO PERSONS WHO ARE, AT THE TIME OF ENTRY, LEGAL RESIDENTS OF THE UNITED STATES AND DISTRICT OF COLUMBIA (EXCLUDING RESIDENTS OF MAINE), AND AT LEAST TWENTY-ONE (21) YEARS OF AGE OR OLDER. PROMOTION WILL BE GOVERNED BY UNITED STATES LAW. VOID WHERE PROHIBITED.

1.        ELIGIBILITY:

The “Bud Light City of Kegs Giveaway” (“Promotion”) is open to legal residents of the United States and the District of Columbia (excluding residents of Maine), who are twenty-one (21) years of age or older at the time of entry. Employees, contractors, directors, officers, and representatives of Anheuser-Busch, LLC, and each of the foregoing entities’ respective affiliates, subsidiaries, owners, shareholders, officers, directors, agents, representatives, employees, advertising and promotion agencies, wholesale distributors, retail licensees, and all other service or governmental agencies and their employees involved with the Promotion, NFL Enterprises LLC and the NFL Parties (defined as NFL Properties LLC, National Football League, its member professional football clubs, NFL Ventures, Inc., NFL Ventures, L.P., NFL Enterprises LLC, NFL International LLC, NFL Productions LLC) (NFL Enterprises LLC and NFL Parties and each of their respective subsidiaries, affiliates, shareholders, officers, directors, agents, representatives and employees shall be referred to herein collectively as the “NFL Entities”), and members of their immediate families (spouse, parent, child, or sibling; whether biological, adopted, step, or in-law) or households (whether related or not) are not eligible to enter or win. The Promotion is subject to all applicable federal, state, and local laws and regulations and is void where prohibited. Participation constitutes participant’s full and unconditional agreement to these Official Rules (“Official Rules”) and Sponsor’s decisions which are final and binding in all matters related to this Promotion. Winning a prize is contingent upon fulfilling all requirements as set forth herein. 

2.        PROMOTION PERIOD: 

The Promotion starts at 6:00:00 a.m. local time on February 1, 2026, and ends once all prizes have been awarded (“Promotion Period”). Sponsor’s computer is the official timekeeping device for this Promotion.

3.        HOW TO PARTICIPATE:

Round 1: 

To participate, attend Sponsor’s “Bud Light City of Kegs Sweepstakes” activation scheduled to occur on February 1, 2026 (“Activation”). The Activation will be hosted at the stadium of the team who won the 2025 National Football Conference Championship, the Seattle Seahawks. Activation date is subject to change. 

All participants will be required to confirm eligibility and show proof of legal drinking age via a valid state Picture ID and/or Passport which properly shows the participant’s date of birth and state of residency. 

All participants will be required to sign a “Release of Liability, Voluntary Assumption of Risk and Indemnity Agreement” prior to participating in the Activation. 

For a copy of the Official Rules, visit http://budlight.com/cityofkegsrules during the Promotion Period.

Upon arrival, follow the instructions of the Bud Light Brand Ambassador (“Bud Light Brand Ambassador”) to register for the Activation (“Entry”). Registration for the Activation starts at 6:00:00 a.m. local time and ends at 12:00:00 p.m. local time on January 28, 2026 (“Registration Period”). 

For all Entries:

·     All Entries must be received and recorded during the Registration Period. Only the methods of entry described herein are valid. No other forms of entry are valid. To be valid, each Entry must comply with all of these Official Rules. Limit one (1) Entry per person during the Registration Period. 

·     By entering with a mobile phone or other web-enabled device and using your wireless carrier’s network, standard data charges from your wireless carrier may apply. Check with your wireless service provider for details on these and any other applicable charges. Participants are solely responsible for any such wireless charges. 

           Upon conclusion of the Registration Period, a random drawing will be conducted from among all eligible Entries received to determine the three hundred (300) participants who will advance to Round 2 to determine the one (1) Grand Prize winner and two hundred ninety-nine (299) First Prize winners as outlined below. Odds of winning the opportunity to advance to Round 2 as outlined below depend on the number of eligible Entries received during the Registration Period. 

           Round 2:

During Round 2, the three hundred (300) participants will receive the opportunity to select one (1) Bud Light keg (“Keg”) located throughout the Activation area. Once you select your Keg, take your Keg to one (1) of two (2) scanning stations and scan the QR code on the Keg (“Play”). To scan a QR code, participants must have a smart phone or other web-enabled device with a camera feature and/or QR scanner application and may incur message or data charges from their wireless service provider for each message sent and received. If you do not have a QR reader already installed on your phone, type ‘QR reader’ in your mobile device’s application store search field to find available QR readers for your smart phone or other web-enabled device. You will receive a response which will contain a link to download a QR reader for your specific device. Check with your wireless service provider for details on these and other applicable charges. Participants are solely responsible for any such wireless charges. Not all wireless carriers participate.

After completing your Play, the scanning station will inform you whether you are the Grand Prize winner or a First Prize winner. See Rule 4 for Grand Prize details. See Rule 5 for First Prize details.

For all Plays:

All Plays must be received and recorded during the Promotion Period. Only the methods of Play described herein are valid. No other forms of Play are valid. To be valid, each Play must comply with all of these Official Rules. Limit one (1) Play per person during the Promotion Period. 

All winning Plays are subject to verification by the Bud Light Brand Ambassador, whose decisions are final and binding in all matters related to the Promotion.

By playing with a mobile phone or other web-enabled device and using your wireless carrier’s network, standard data charges from your wireless carrier may apply. Check with your wireless service provider for details on these and any other applicable charges. Participants are solely responsible for any such wireless charges. 

4.        GRAND PRIZE DETAILS AND OBLIGATIONS OF THE GRAND PRIZE WINNER AND GRAND PRIZE WINNER’S ONE (1) GUEST:

           Grand Prize Details: 

           Grand Prize (one [1] prize to be awarded): Winner will receive double-occupancy hotel accommodations for three (3) consecutive nights, one (1) $1,500.00 digital gift card that can be used for travel expenses, two (2) tickets to the “Bud Light Super Bowl LX Concert” scheduled to occur on February 6, 2026, in San Francisco, California, and two (2) tickets to Super Bowl LX scheduled to occur on February 8, 2026, in San Francisco, California. Game date is subject to change. Seating assignments at the Game to be determined by Sponsor, in Sponsor’s sole discretion and subject to availability and change. Air transportation, ground transportation, accommodations, meals, gratuities, personal purchases, and all other expenses not specified herein are winner’s responsibility. Alcohol beverages are not part of the prize. If winner cannot accept the prize as specified, prize will be forfeited. Approximate Retail Value (“ARV”) is $8,000.00.  Any difference between stated value and actual value will not be awarded. 

           Prize is non-transferable and no cash equivalent or substitution of prize is offered except at the sole discretion of Sponsor. If a prize or any portion thereof cannot be awarded for any reason, Sponsor reserves the right to substitute prize with another prize of equal or greater value. Prize winners will be solely responsible for all federal, state and/or local taxes, and for any other fees or costs associated with the prizes they receive regardless of whether it, in whole or in part, is used.

           Obligations of the Grand Prize Winner:

·     Grand Prize winner will be required to complete, sign, and return an affidavit of eligibility and liability and, unless prohibited by law, publicity release to Sponsor within forty-eight (48) hours of prize acceptance. 

·     Grand Prize winner will be required to complete, sign, and return a “Release of Liability, Voluntary Assumption of Risk, and Indemnity Agreement” to Sponsor within forty-eight (48) hours of prize acceptance. 

Obligations of the Grand Prize Winner’s One (1) Guest:

·     Grand Prize winner’s one (1) guest must be twenty-one (21) years of age or older as of January 28, 2026.

·     Grand Prize winner’s one (1) guest will be required to complete, sign, and return a “Release of Liability, Voluntary Assumption of Risk, and Indemnity Agreement” to Sponsor within forty-eight (48) hours of Grand Prize winner’s prize acceptance. 

Obligations of the Grand Prize Winner and Grand Prize Winner’s One (1) Guest:

If Sponsor elects, Grand Prize winner and Grand Prize winner’s one (1) guest may be required to submit to a confidential background check. Such background check may include (but is not limited to) investigation of criminal, sexual offenses, or other arrest or conviction record, and any other factor deemed relevant by the Sponsor to help ensure that the Grand Prize winner and Grand Prize winner’s one (1) guest will not bring the Sponsor or the NFL Entities into public disrepute, contempt, scandal or ridicule or reflect unfavorably on the Sponsor or the NFL Entities.  If requested, Grand Prize winner and Grand Prize winner’s one (1) guest agrees to sign waiver forms authorizing the release of personal and background information. In the event of noncompliance to a confidential background check, to be determined at the sole discretion of Sponsor, the prize will be forfeited.

In the event of noncompliance within any stated time-period, the prize will be forfeited. 

5.        FIRST PRIZE DETAILS:

First Prizes (two hundred ninety-nine [299] prizes to be awarded): Each winner will receive one (1) $200.00 pre-paid card that can be used toward the purchase of one (1) Bud Light keg or any other product permissible under the gift card’s terms and conditions. ARV is $200.00. Alcohol beverages are not part of the prize. Winner will receive their prize onsite at the Activation. Total ARV of all First Prizes is $59,800.00. Any difference between stated value and actual value will not be awarded. 

           Limit one (1) prize per person. Prize is non-transferable and no cash equivalent or substitution of prize is offered except at the sole discretion of Sponsor. If a prize or any portion thereof cannot be awarded for any reason, Sponsor reserves the right to substitute prize with another prize of equal or greater value. Prize winners will be solely responsible for all federal, state and/or local taxes, and for any other fees or costs associated with the prizes they receive regardless of whether it, in whole or in part, is used.

6.        PARTICIPATION GUIDELINES:

At no time while participating in the Promotion should any participant: (a) be under the influence of drugs or excess alcohol; (b) promote drinking and driving or the excessive or irresponsible consumption of alcohol; (c) promote the illegal use of alcohol, drugs, or violating any law; (d) communicate messages or images inconsistent with the positive images and/or goodwill to which Sponsor wishes to associate; (e) be sexually explicit or suggestive, violent or derogatory of any ethnic, racial, gender, religious, professional or age group, or exploit people in a sexual or violent manner; (f) be obscene or offensive, endorse any form of hate or hate group; (g) otherwise fail to comply with the Beer Institute Advertising and Marketing Code as made publicly available at the following online location: https://www.beerinstitute.org/policy-responsibility/responsibility/advertising-marketing-code/ or (h) be deemed inappropriate or unsportsmanlike by Sponsor or the Bud Light Brand Ambassador, in the sole and absolute discretion of Sponsor or the Bud Light Brand Ambassador. At any time during the Promotion, Sponsor or the Bud Light Brand Ambassador reserves the right to disqualify any participant, in his/her sole discretion, if he/she believes that the participant is not adhering to these Official Rules. The decisions of Sponsor or the Bud Light Brand Ambassador are final in all matters relating to this Promotion.

7.      PUBLICITY: 

           By playing, each participant grants Sponsor and the NFL Entities an exclusive, worldwide, perpetual, irrevocable, unrestricted, royalty-free, sub-licensable and transferrable right and license to exploit the participant’s Play, name, image, likeness, voice, submitted biography, and prize information, as applicable, as well as the names, images, likenesses and voices of any and all persons associated with the Play, and any intellectual property rights (e.g. copyright, trademark, etc.) associated with the Play, without prior notice, review, or approval, in any media now or hereafter known, without any payment or other consideration of any kind, or permission or notification, to participant or any third party, for any purpose, including, without limitation, the Play and any person’s property (physical, personal, intellectual property rights, and indicia) associated therewith. The foregoing grant includes, without limitation, the right to reproduce, display, distribute, publicly perform, create derivative works of, alter, amend, broadcast, edit, publish, use, merchandise, license, sublicense, and adapt the Play in any and all media now or hereafter known, throughout the world, for any purpose, whether commercial in nature or otherwise, including in contexts and circumstances that result in the Play being associated with Sponsor or the NFL Entities, its affiliated companies, and/or their promotional partners. Accordingly, by playing, participant waives any objection to such use, including without limitation, distribution, reproduction, creation of derivative works of, public performance, or display of the Play, and any claim for compensation whatsoever in connection therewith. Such waiver shall include any claim for infringement of any so-called “Moral Right,” “Droit Moral” or similar right or interest. All materials submitted (if any) become the property of Sponsor or the NFL Entities and will not be returned. 

8.        RELEASE: 

           By playing, each participant agrees that Sponsor and each of its parent, subsidiary and affiliated companies, and their advertising and promotional agencies and promotional partners, and their wholesale distributors, and the NFL Entities, and each of their respective officers, directors, employees, representatives and agents (collectively, the “Released Parties”), will have no liability whatsoever for, and are released and shall be held harmless by participant against, any liability, for any injuries, losses or damages of any kind, to persons, including death, or property, or rights of publicity or privacy, defamation, copyright infringement or portrayal in a false light resulting in whole or in part, directly or indirectly, from acceptance, possession, misuse or use of the prize or participation in this Promotion or in any Promotion-related activity.

9.      LIMITATIONS OF LIABILITY AND RELEASE: 

Neither Anheuser-Busch, LLC, nor the NFL Entities, are responsible for lost, late, misdirected, unintelligible, returned or undelivered Plays or materials, telephone calls, text messages, email, or for lost, interrupted or unavailable satellite, network, server, Internet Service Provider (ISP), website, or other connections availability, accessibility or traffic congestion, miscommunications, failed computer, network, telephone, satellite or cable hardware or software or lines, or technical failure, or jumbled, scrambled, delayed or misdirected transmissions, computer hardware or software malfunctions, failures or difficulties, or other errors of any kind whether human, mechanical, electronic or network. Persons who tamper with or abuse any aspect of this Promotion or a related website, or act in violation of the Official Rules, or act in any manner to threaten or abuse or harass any person, or violate any website’s terms of service, as solely determined by the Sponsor, will be disqualified. Sponsor is not responsible for any incorrect or inaccurate information whether caused by website users, tampering, hacking, or by any of the programming or equipment associated with or used in this Promotion, and assumes no responsibility for any errors, omission, deletion, interruption or delay in operation or transmission or communication line failure, theft or destruction or unauthorized website access. Any use of robotic, macro, automatic, programmed or like Play methods will void all associated Plays, and may subject that participant to disqualification. Sponsor is not responsible for injury or damage to participants or any other person’s computer or property related to or resulting from participating in this Promotion. Should any portion of Promotion be, in the Sponsor’s sole opinion, compromised by virus, worms, bugs, unauthorized human intervention or other causes which, in the sole opinion of the Sponsor, corrupt or impair administration, security, fairness or proper play of this Promotion, Sponsor reserves the right in its sole discretion to suspend, modify or terminate the Promotion, and randomly select the winners from valid Plays by eligible participants received prior to the action taken, or otherwise as may be deemed fair and equitable by the Sponsor. In the event of a dispute regarding the identity of a participant, the authorized subscriber of the email address or the social media account used at the time of Play will be deemed to be the participant and must comply with these rules. The authorized account subscriber is the natural person who is assigned the email address or the social media account by the ISP or other organization responsible for assigning the email address or social media account. A potential winner may be required to show proof of being the authorized account subscriber. 

SOME JURISDICTIONS DO NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL, CONSEQUENTIAL, OR OTHER DAMAGES; AS A RESULT, THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU, AND THE FOREGOING PARAGRAPHS SHALL NOT APPLY TO A RESIDENT OF NEW JERSEY TO THE EXTENT DAMAGES TO SUCH NEW JERSEY RESIDENT ARE THE RESULT OF ANY NEGLIGENT, FRAUDULENT OR RECKLESS ACT(S) OR INTENTIONAL MISCONDUCT ON THE PART OF SPONSOR. 

10.     DISPUTE RESOLUTION:

All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the participant and Sponsor in connection with the Promotion, or any claim or dispute that has arisen or may arise between participant and Sponsor, shall be governed by, and construed in accordance with, the laws of the State of Missouri, without giving effect to any choice of law or conflict of law rules. The place of arbitration shall be St. Louis, Missouri.

11.      PRIVACY POLICY:

The information you submit in connection with this Promotion may be used by Sponsor for purposes of administration and fulfillment of the Promotion, and in accordance with Sponsor’s privacy policy located at https://www.budlight.com/privacy-policy/ (also a “Website”). 

12.     OFFICIAL RULES:

           The Official Rules of the Promotion are available for viewing at http://budlight.com/cityofkegsrules during the Promotion Period. 

13.     SPONSOR:

           Anheuser-Busch, LLC, One Busch Place, St. Louis, MO 63118

© 2026 Anheuser-Busch, Bud Light® Beer, St. Louis, MO

© 2026 NFL Properties LLC. All NFL-related trademarks are trademarks of the National Football League.

© 2026 National Football League Players Incorporated. The National Football League Players Association, NFL PLAYERS, Inc., and each of their respective subsidiaries, affiliates, shareholders, officers, directors, agents, representatives, members, and employees (collectively, the "NFLPA Entities") will have no liability or responsibility for any claim arising in connection with participation in this Promotion or any prizes awarded. This promotion is not sponsored, endorsed, administered by, or associated with the NFLPA Entities. Any questions, comments or complaints will be directed to the hosting sponsor of this promotion. The NFLPA Entities are not associated with this promotion and by entering you fully and completely release the NFLPA Entities from any liability arising out of this promotion.

The NFL Entities will have no liability or responsibility for any claim arising in connection with participation in this Promotion or any prize awarded. The NFL Entities have not offered or sponsored this Promotion in any way.